The excitement of game festival marketing on the battlefield, who is happy and who is worried?

Original GuDuo guduo editorial department guduo network movie and television

Text | not profit

During festivals, players have money and leisure. Driven by the festive atmosphere, they are more willing to immerse themselves in the game world and have fun than normal working days. Therefore, every festival is an important marketing node for the game, and it is also a battleground for the military strategists of major games.

Taking this opportunity, the game company will plan a variety of holiday marketing activities, whether it is launching new content or distributing welfare, it can attract players’ attention from the user side, so as to achieve the purpose of attracting new, retaining and returning. From the income side, it can further stimulate the player’s willingness to pay, thus improving the daily life of the game.

Successful holiday marketing can not only spread outside the circle, but also achieve the effect of shaping the brand. Take the Sea Lantern Festival of "The Original God" as an example. This is a self-made festival based on the game worldview during the Spring Festival, which not only makes players feel the flavor of the year in the game, but also pushes the brand’s cultural output to a new height. This year’s Lantern Festival promotion of "Dream Star" focuses on the dream linkage between CCTV Lantern Festival party and the game square to watch the party. This wave of marketing operation has increased its daily revenue the next day by 202% compared with the forecast on the day of Lantern Festival.

However, holiday marketing is not easy, and improper planning will also lead to disputes among players and damage the reputation of the game. Just like "Love and Deep Space" used a self-made festival "Numerous Lantern Festival" to replace the Lantern Festival, many players did not feel the festive atmosphere, and questioned why the game manufacturers should overhead the China Festival. The public opinion storm around the "festival" has brought negative influence to the game.

It can be seen that the holiday marketing of games should not only win by surprise, but also avoid risks. So for game companies, how can we balance the relationship between the two and compete for the biggest user growth in the golden stall of festivals?

Self-made festivals, differentiated competition with mixed reputation

Generally speaking, there are two ways for games to do holiday marketing. One way is to create a holiday and create a completely fictional holiday. The second is to celebrate traditional festivals and resonate with the festive atmosphere in reality. These two methods have their own advantages and challenges. When choosing marketing strategies, game manufacturers should not only combine their own game types, but also consider the players’ preference.

For example, Love and Deep Space, a popular B-girl game this year, achieved a global estimated income of over 600 million yuan in the first month of its launch. But it also fell a little bit in holiday marketing. During the Lantern Festival, it chose to create its own "Numerous Lantern Festival" according to its own worldview. This strategy has caused controversy among players, among which the player’s most dislike is "why only China Festival is overhead, but foreign festivals such as Halloween are not overhead."

In this regard, the official blog of "Love and Deep Space" responded that "there are no real festivals in any country or region in the game, and Halloween and other contents are not corrected in time because of audit omissions." However, many players don’t pay for this response, and also put forward that "it is not acceptable to change foreign festivals into overhead festivals, but only to accept the original models of traditional festivals appearing in the game as they are."

If this public opinion storm is resumed, as the first domestic B-girl mobile game released simultaneously in the world, Love and Deep Space is obviously not fully considered in domestic and foreign holiday marketing. Sole, the game planner, told Guduo, "If the game makers only do the festival culture in a certain region, they can only provide the players in some regions with a sense of atmosphere and immersion, while the players in other regions have less sense of cultural substitution. Therefore, some games will choose to overhead the festival for the sake of global simultaneous distribution, which will not only take care of the cultural substitution of global players, but also facilitate the localized operation of the game. "

But if this method is not well balanced, it will cause controversy. "Therefore, when making holiday planning in the early stage of the game, if there are conditions, it is best to ask public relations to intervene in the evaluation to avoid some public opinion risks."

Sole usually considers three factors when planning holiday marketing: first, go straight to the activity goal and adopt appropriate means, which may be to pull new ideas, promote activities or return; The second is to find the theme related to the festival and launch new content and gameplay around the theme; The third is to increase welfare, so that the spread of the periphery can achieve better results. From her experience in planning activities for many times, she found that the degree of holiday welfare distribution is the most important part for players, which directly affects the participation, income and reputation of holiday marketing.

The well-recognized brand festival in the game circle has to be the "Sea Lantern Festival" created by "The Original God". This is a fictional festival designed with the Spring Festival in China as the prototype, and it also takes place on the Moon-moon continent with China as the prototype. In this fictional festival, the output of China traditional culture can be seen everywhere. For example, the village design of Qiaoyingzhuang refers to the Huizhou architectural style, one of the six architectural styles in China, as well as the activities with the theme of non-genetic inheritance, as well as the broken spread of the opera PV "Goddess Split View", which ranked third in the annual broadcast list of bilibili in 2022.

The "Sea Lantern Festival" in "The Original God" not only creates an annual flavor in the virtual world, but also stimulates the national pride of China players, and also narrows the distance between global players and China culture.

In addition, there is the May 5th Friends’ Day created by the glory of the king. The celebration date of this festival is May 5th, which is derived from the glory of the king’s "5V5" black-and-white gameplay. During the festival, a large number of players will be brought to the game, and the daily life and income will increase. Sole believes that the important reason for the success of these cases is to find the correct way to open the holiday meaning.

"The significance of this festival is closely combined with gameplay and experience. For example, the significance of the May Fifth Friends’ Day is to encourage friends to cooperate and enhance friendship. First of all, the game should give the festival a sense of meaning, followed by a sense of ceremony. Then we need the support of some marketing materials and activities, and it is best to add offline linkage to achieve a wider spread. "

However, the marketing method of making festivals out of nothing has both advantages and disadvantages. Its advantage is that it won’t collide with other games, and it can achieve differentiated competition. The disadvantage is: "Self-made festivals need to re-implant a concept in players’ minds, which requires a certain player education cost. If you want to make the festival famous, you need enough marketing budget." Sole said.

Traditional festivals are exciting battlefields for competitive marketing.

Compared with self-made festivals, traditional festivals not only have a wide range of nationality, but also have rich cultural traditions to learn from and integrate. However, for game manufacturers, this is also an exciting battlefield for competing marketing tactics, because most games are competing for users of the same festival, which will inevitably lead to homogenization competition.

How to play their own characteristics in the promotion of traditional festivals is a problem that game manufacturers need to think about. Especially for the long holidays like the Spring Festival, most players have time for leisure and entertainment, and their desire for consumption is stronger than usual, so most games will pay great attention to the promotion of the Spring Festival version. For example, Dream of the Yuan Dynasty spent a lot of money on the promotion of the Spring Festival and the Lantern Festival, holding various activities such as traveling lanterns, welcoming the god of wealth and fireworks show, which created a strong flavor of the year for the game.

Before the Lantern Festival, "Dream of the Yuan Dynasty" launched solve riddles on the lanterns activities and benefits with prizes to attract players’ attention. On the day of the Lantern Festival, "Dream of the Yuan" boarded the CCTV Lantern Festival party and was broadcast live on the big screen of Xingmeng Square in the game. Around the Lantern Festival, a large number of UGC creators created maps with the theme of "Yuanxiao".

From pre-holiday warm-up to post-holiday operation, Tencent can be described as a combination of traditional holiday marketing. According to seven wheat statistics, the revenue of Yuan Meng Xing on February 24th was estimated to be $147,012, and the number of downloads was estimated to reach 78,032. On February 25th, the revenue was estimated to be $297,783, which was 202% higher than that on the Lantern Festival, and the number of downloads was also estimated to be 90,822.

The strong growth of data shows the stability and firmness of marketing strategy. David, a creative game planner in Lilith, thinks: "Dream Star, as a game of Tencent, opens up Tencent’s product matrix and can pool resources to form joint marketing, which is its advantage. Moreover, as a party game, many players are too young to choose much content, so going to CCTV is a good publicity way and can also satisfy the social psychology of players interacting with reality. "

However, the marketing style of Yuan Meng Xing has little room for other games. Sole said: "Many small and medium-sized manufacturers don’t rely on Tencent’s resources like Dream Star, so they need to consider the input-output ratio of marketing. For example, the user group of a B-girl game is mainly aimed at young women in first-and second-tier cities. The number of players is relatively small compared with party games, and it may not be necessary to promote it on CCTV. "

There are still some game manufacturers who are not involved in the battlefield of holiday marketing. David said: "Game companies that distribute overseas don’t pay as much attention to holiday marketing as domestic game manufacturers. For example, Lilith’s distribution strategy is to focus on overseas, and most of the released games tend to SLG (strategic games). This kind of gamers usually spend a lot, and the difference between festivals will not be too big, so Lilith will focus on the marketing time of new games and new versions. "

In addition, another important factor that affects the marketing mode of festivals is the type of games. David said: "Games like SLG don’t have much worldview design, and it’s hard to make their own festivals, so we have to bundle domestic traditional festivals to do a wave of marketing. The secondary game "The Original God" has its own worldview. When players want to enter the worldview to feel the fun of the game, they are suitable for self-made festival marketing. "

Generally speaking, traditional festivals are a natural public domain traffic pool, and any game can come and share a piece of it, but who can grab the biggest traffic dividend depends on the publicity strategy and market budget. Sole believes: "If you don’t have enough confidence to combine self-made festivals with games, the risk of traditional festival marketing will be smaller, the cost will be relatively lower, and some new users who don’t know about games will be attracted."

tag

Whether it is a self-made festival or a traditional festival marketing, the word "creativity" is the most important.

A good idea can save a large purchase cost and bring its own enthusiasm. Just like the PV of "The Goddess Split View" of "The Original God", it not only exploded in bilibili, but also played nearly 10 million on overseas youtube. Many foreign netizens said that they fell in love with opera because of this PV. Behind the creativity is the player’s insight into the current national sentiment and the profound exploration of the significance of the festival.

Just like the Lantern Festival public opinion storm in Love and Deep Space, it is not only a holiday marketing rollover, but also reflects the national pride of the players and their recognition of China traditional culture. The players’ distinct positions and attitudes have undoubtedly brought conceptual innovation to the game industry.

Traditional festivals may be a hot time for game makers, but for players, festivals have more profound significance and cultural value. Although overhead traditional festivals are a way of differentiated competition, game manufacturers need to consider the patriotic feelings of domestic players, skillfully integrate China traditional cultural elements into the game, and show the charm of China traditional culture to the world through the game as a carrier.

Original title: "The excitement of game festival marketing on the battlefield, who is happy and who is worried? 》

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Discover the Spring Film Festival in the depths of Beijing’s hundred flowers.

  Tonight, the 13th Beijing International Film Festival opens. In the blooming season of Beijing, walk into the depths of flowers and discover the spring film festival. The film festival will be held from April 22 to April 29, with the theme of "light and shadow sharing, mutual learning of civilizations".

  Last night, the red carpet of the opening ceremony was held in Yanqi Lake International Conference Center. Beijing International Film Festival sent a sincere invitation to the world to "come to Beijing to see the best movies in the world in spring". This is after 2019, and after a lapse of three years, the Beijing International Film Festival will be held again in April.

  The first to walk on the red carpet is the lineup of the "Tiantan Award" jury of the 13th Beijing International Film Festival. Director Zhang Yimou said that he was honored to be the chairman of the jury this time and hoped to recommend more good films to everyone.

  Chen Kexin is the chairman of the final jury of venture capital in the 13th Beijing International Film Festival. He said that moving stories are the most important for good movies, and he expected to find more good directors and writers.

  On the same day, Women on the Verge’s Beijing 2022, Legend, Countdown Love You, Prosecutions, Look at a Bridge, I’m not familiar with the road of life, I don’t want to be friends with you, The Great War to Resist US Aggression and Aid Korea, She Disappeared, and Chen Kaige, Jackie Chan, Adam, Gulnazar, Kara Wai, NiNi, Wu Dajing.

  The main activities of the 13th Beijing International Film Festival are rich and colorful, including the main competition unit "Tiantan Award" award, opening ceremony, Beijing screening, Beijing planning theme forum, Beijing market, film carnival, college student film festival, closing ceremony and award ceremony, and "film+"nine main sections. These activities will be fully resumed offline.

  Text/Reporter Xiao Yang Coordinator/Man Yi Photography/Reporter Cui Jun Cartography/Shine Wong

  exhibition show

  Opening of the "Beijing Exhibition" module

  On April 20th, the "Beijing Exhibition" unit officially kicked off.

  At 10 o’clock in the morning, the documentary "gregor and his wife — — Come with me to the cinema opened the first screening of "Beijing screening" in the Art Cinema of China Film Archive, offering a vivid and touching film lesson for fans. Mr. and Mrs. gregor are legendary partners in the film industry. They got to know each other and fell in love with each other because of their films. They set up a fan organization for film screening activities, and jointly founded their own well-known art cinema "Arsenal Cinema". They also founded the Youth Film Forum unit of Berlin International Film Festival, and discovered a large number of outstanding film creators.

  Since then, the annual explosion "Holiday after Sunbathing", Berlin International Film Festival Silver Bear Award film "The Big Dipper", Kubrick’s masterpiece of film history "2001: A Space Odyssey", Douban’s "No.1" The Shawshank Redemption, and the classic animation IP new work "Lubang III VS Cat’s Eye Three Sisters" have appeared in various cinemas one by one. Xie Fei, a famous director, also visited the exchange site of the latest restored 4K version of "The Soul Girl" at Beijing Broadway Film Center (Wanguocheng Store).

  There are many highlights in the screening program on April 21st. Master reviews the official debut of Seijun Suzuki series, and legendary works such as Youth of the Beast and the latest 4K restored Killer Brand will meet the audience. In the unit "Ten Years of Silk Road, Associating the Future: The Film Connected to Asia", masterpieces such as Hua Lu A Zhu Ma, His Autobiography and Autumn Harvest Full Moon will lead you to travel around Asia and appreciate the cultural customs of various places. New films with high reputation, such as Huge, White Plastic Sky, Blind Willow and Sleeping Girl, Daydream in the Moon Age, were released together.

  The main creative exchanges such as Night is Coming by UME Studios (Huaxing IMAX Store) and Cosmic Exploration Editorial Department of Meijia Happy Studios (Sanlitun Store) also made fans look forward to it.

  activity

  Yang Fan movie master class is about to open.

  On April 25th, Yang Fan movie master Class will be held with the theme: last romance inside and outside the play.

  Yang Fan is a photographer, director and writer in Hongkong, China. He not only created a large number of excellent films that are famous at home and abroad, but also was a photographer, writer and collector, and also devoted himself to music and dance. Whether in or out of the play, his life can be described as last romance.

  In 1968, Yang Fan went to the United States to study film. After returning to China in 1973, he started his career of professional photography and film creation. First, he founded Peanut Film Agency Co., Ltd., and then "Yang Fan Film Studio" and became a famous photographer. In 1984, he transformed into a director, writing and directing his first feature film The Diary of a Teenage Girl. In 1985, he adapted Yi Shu’s novel The Story of a Rose into a film, which received enthusiastic response.

  In 1995, Yang Fan turned his camera to a more challenging theme and made the film bugis street, with which he was shortlisted for the panoramic unit of the 62nd Berlin International Film Festival. In 1998, his self-directed film bishonen was nominated for the Best Art Design Award in the 35th Taiwan Film Golden Horse Award.

  In 2001, his feature film "Dream in the Garden" was selected as the top ten best films in the world by Time Magazine, and won the Best Costume Design Award at the 21st Hong Kong Film Awards. In 2003, the documentary "The Rockhopper" was specially shown at the 60th Venice International Film Festival. In 2009, the drama Prince of Tears was selected as the main competition unit of the 66th Venice International Film Festival.

  The "Metacosmic Film Forum" is about to open.

  The 13th Beijing International Film Festival "Metacosmic Film Forum — — The digital grand view in the meta-universe is about to open across time and space! From April 25th to May 2nd, we met at the Meta-Universe Film Forum to discuss the digital grand view in the Meta-Universe, looking at each other with the past and the future.

  From April 25th to May 2nd, the 2nd Meta-Universe Film Forum, co-sponsored by Beijing International Film Festival Organizing Committee, Propaganda Department of CPC Tongzhou District Committee in Beijing, Science and Technology Committee of Tongzhou District in Beijing, and Mandrill Film Exhibition, will be held in the "Immersive Digital Meta-Universe Film Forum Space" where digital reality is integrated. Heavyweight guests and scholars from the industry are invited to join hands in the digital space to raise new questions, share new ideas and expand new directions during the development and construction of the meta-universe.

  The theme of the second Metauniverse Film Forum is "Digital Panorama in Metauniverse". Science fiction writer Liu Cixin, director Tang Jili, screenwriter Wang Hailin, general manager Li Tingwei of Poly Film, general manager Yao Wenlong of Inner Mongolia Film Studio, professor Li Mingtao of Central Academy of Drama, lawyer Pang Lipeng and director Lagu Tu, eight guests will look at the present and future in the digital space of Meta-Universe Film Forum, and discuss the influence of digital film and television technology development and digital film and television content production on social culture, economy, life and entertainment. (This group/reporter Xiao Yang)

  Looking back at twelve springs

  The First Beijing International Film Festival

  Held from 23 to 28 April 2011

  852 films from 57 countries and regions were collected, 230 films were selected and 429 films were shown.

  The total contracted amount reached 2.794 billion yuan.

  The 2nd Beijing International Film Festival

  Held from 23 to 28 April 2012

  260 outstanding films from 54 countries and regions were screened.

  The total contracted amount is 5.273 billion yuan.

  The 3rd Beijing International Film Festival

  Held from 16 to 23 April 2013

  531 films from 56 countries and regions entered the competition, and 26 cinemas showed 260 excellent business cards at home and abroad.

  27 projects were signed, with a total contract value of 8.731 billion yuan.

  The 4th Beijing International Film Festival

  Held from April 16th to April 23rd, 2014.

  The total contracted amount is 10.521 billion yuan.

  Beijing has become one of the most active, attractive and largest film markets in the world.

  The 5th Beijing International Film Festival

  Held from April 16th to 23rd, 2015.

  A total of 930 films from 90 countries and regions signed up for the Tiantan Award.

  36 contracted projects were realized, with a total contracted amount of 13.845 billion yuan.

  The 6th Beijing International Film Festival

  Held from April 16 to 23, 2016

  The film market signed 16.331 billion yuan, an increase of 17.968% over last year.

  The 7th Beijing International Film Festival

  Held from April 16 to 23, 2017

  A total of 56 key projects of 108 enterprises have reached signing cooperation, with a total amount of 17.458 billion yuan, an increase of 6.9% over last year. The signing amount of the film market has been more than 10 billion yuan for four consecutive years.

  The 8th Beijing International Film Festival

  Held from April 15 to 22, 2018

  A total of 79 enterprises have signed contracts for 38 key projects with a total amount of 26.0825 billion yuan.

  The 9th Beijing International Film Festival

  Held from April 13 to 20, 2019

  "Beijing screening" attracted 230,000 people to watch movies.

  The 10th Beijing International Film Festival

  Held from August 22nd to 29th, 2020.

  More than 430 exhibitors participated in the cloud Beijing market. A total of 21 key projects and 46 enterprises signed contracts on the spot, and 110 projects were signed and released in the Beijing market, with a total amount of 33.089 billion yuan, an increase of about 7% year-on-year.

  The 11th Beijing International Film Festival

  Held from September 21st to September 29th, 2021.

  Nearly 300 Chinese and foreign films with more than 1,200 screenings were shown in 31 cinemas in Beijing, Tianjin and Hebei.

  A total of 44 key projects and 39 enterprises were signed and released in the Beijing market, with a total amount of 35.223 billion yuan.

  The 12th Beijing International Film Festival

  Held from August 13th to 20th, 2022.

  The number of short-listed films registered worldwide reached 1,450, and 84 domestic and foreign excellent films were shown online.

A 19-year-old female security guard died on New Year’s Eve in a mourning hall at the gate of the bathroom family property.


Photo of the 19-year-old deceased A Ying before her death. Our reporter Zhu Danyang photo


  19-year-old female security guard died in the bathroom on New Year’s Eve. 


  (Reporter/Guo Xiaoge) "She was only 19 years old. She just came out to work and died inexplicably!" The family of the deceased is telling. Yesterday, in Yucui Garden, Longdong, Tianhe District, Guangzhou, because A Ying, a female security guard in the community, died unexpectedly while taking a bath on New Year’s Eve, her family set up a mourning hall at the gate of the property to discuss with the property company.


  Yesterday afternoon, at the gate of Yucui Garden, the coffin of the deceased was placed in the middle of the road, and pieces of paper money were flying in the wind on the road. In order to prevent accidents, the security officer separated the family members from the community passage.


  According to the introduction of the deceased’s sister, at 9 o’clock on New Year’s Eve, A Ying and other employees of the company ate the New Year’s Eve, then returned to the dormitory not far from Yucui Garden and chatted with a male colleague in the living room until 10: 05. Cell phone records show that at 10: 20 pm, no one answered her phone.


  At about 12 o’clock in the evening, another colleague in the same room returned to the dormitory, heard the sound of water in the bathroom, went back to the bedroom, changed his clothes and waited for a bath. Unexpectedly, after a while, no one came out. She patted the door, didn’t respond, and immediately realized that something was wrong. "They hurriedly knocked down the door, and Ingrid was lying on the ground. When the 120 ambulance arrived, she was already dead. " A Ying’s family shed tears as they spoke.


  According to family members, the deceased did not have any wounds. After forensic identification, homicide and suicide have been ruled out. The most likely thing is gas poisoning while taking a bath. "But if it is poisoning, why did her nostrils and mouth bleed when she went to the hospital morgue to see her sister the next day? The property company has not said anything until now. " Ying’s brother said.


  According to a person in charge of the property company, A Ying came to work in the company in August last year, mainly responsible for the maintenance of public security in the community. After the incident, the company informed the family of the deceased at the first time. "We proposed an autopsy, but the family members don’t agree now; Later, it was proposed to deal with it through normal legal procedures, and they did not agree. We have to invite the local judicial authorities to coordinate the handling. " The person in charge said helplessly.


  "The family members have been here for three days in a row, and they are not making trouble. They just scatter paper money and burn incense in the community, and the security of the community is also restrained. There is no conflict between the two sides." According to the residents of the community, yesterday morning, the family members suddenly carried the coffin to the door of the community, and the mother of the deceased climbed an 18-storey building in an attempt to die. At present, the two sides are further negotiating.

Editor: wangxin

The whole circle of friends went skiing? A 3-minute "Tao" Guide for Beginners

Do you love skiing this winter?

Image source: pixabay

Slogan of "300 million people on ice and snow"

Let all China completely "burn" this winter.

Many people feel the charm of skiing for the first time.

By this dopamine and adrenaline

Sports "planting grass hard"

Do you know why skiing makes people want to stop?

Is it difficult to get started skiing?

It is rumored that "the end of the snow trail is orthopedics". Is skiing really easy to get hurt? What preparations need to be made?

Before rushing to the snowy road, you can gain more fun by knowing some skiing knowledge ABC!

Why does skiing make people happy?

The unique charm of skiing is that it is a kind of sport that will instantly lose weight from a height.

From a scientific point of view, the secretion of endorphins in our brain will increase during exercise, which will make us feel euphoric and happy, so endorphins are also called "pleasure hormones".

In addition to the benefits of general exercise, skiing brings rapid secretion of dopamine and adrenaline due to speed and weightlessness, which makes people’s heart beat faster and excited, and brings people happiness and satisfaction.

Dopamine also has the function of eliminating fatigue and inhibiting depression, so skiing is not easy to feel tired and bored, which is the secret of skiing’s addiction.

Does skiing hurt people?

Yes, exciting sports are often accompanied by danger. According to ISSS statistics, among all sports, skiing is indeed a kind of sports injury, especially in the knees and wrists, and snowboarding is more likely to be injured than snowboarding.

But don’t back down in a hurry! In fact, skiing is a highly technical sport, and many people, as the "little white" who first climbed the snowy road, mostly fell because they didn’t understand it.

According to statistical analysis, the causes of skiing injuries are not only the technical and psychological factors of skiers, but also the climatic factors. In fact, most of the injuries can be avoided as long as the general skiers are fully prepared and have a good sense of safety!

The sources of skiing injuries are mainly divided into the following categories:

Incorrect skiing posture leads to ligament or muscle injury when falling.

The novice can’t control the speed and direction well, and the collision caused by too fast speed.

If you don’t hit people, people will hit you, and you may be scratched by skis and poles.

Safety reading before going up the snowy road.

If you want to ski safely and have fun, the most important thing is to start from ourselves:

Wear protective gear and do stretching and warm-up for 2-5 minutes before starting skating.

The first step in skiing: learn to fall! Expert’s experience: If you are going to fall, then go and fall with the trend. Don’t compete, it is particularly easy to get hurt.

Do what you can and don’t do things beyond your level. (e.g. descending steep slope, high-speed dash, jumping platform, etc.)

Pay attention to the front, back, left and right at any time like driving, and be sure to take a look at whether there is anyone behind you when changing lanes. Don’t stand still in the snowy road. If you don’t slide, move to the edge of the snowy road in time.

Skiing ABC

What should novices prepare before going on the snowy road? Here is a summary for you. Come and have a look.

How to choose the right snowboard for you

According to the use of skis, skiing can be divided into snowboarding and snowboarding.

In general, we should choose a snowboard with a height minus 5~15cm. Beginners choose shorter skis, which are more flexible and easier to control; The longer the skis, the faster the speed.

Compared with snowboarding, snowboarding is close to the category of extreme sports. Unless you already have a certain skiing foundation, it is recommended not to try snowboarding rashly.

How to choose a suitable ski resort for you?

In different venues, the difficulty of skiing is also very different. From easy to difficult, it can be divided into:

Volkswagen ski resort

cross-country skiing

Alpine skiing (professional level)

U-pool ski jumping (professional level)

Adventure skiing (professional level)

A beginner-friendly ski resort is like this:

Sloping slope

The snow trail is not long, and the sliding time is short.

Don’t be too high in the snow field. The low oxygen content in the mountain air will affect the body function.

Choose sunny days, and sports injuries are more likely to occur when the snow field temperature is low and the weather is bad.

What equipment do you need to prepare before skiing?

The secret of happy skiing

Step 1: Know your level.

"I am a sports white, how can I start skiing?"

"What should people who have exercise habits but have never skied pay attention to?"

When you come into contact with any new sport, you should pay attention to step by step, and skiing is the same! Don’t be like the news a few days ago that a novice skier rashly challenged a trail that didn’t suit her and broke her bones.

Don’t rush to pursue speed and high excitement when you first go on the snowy road. Start from the basic movements and give the body a process of gradually establishing "muscle memory".

Step 2: Do you want to hire a coach?

Once again, skiing is a dangerous sport with certain technical requirements. If you can’t turn and brake for the first time, you will lose your confidence before you really appreciate the fun of skiing. In fact, it is not worth the candle.

Therefore, if economic conditions permit, it is recommended to start the introductory stage under the guidance of a professional coach.

Step 3: Safety boundaries should be observed.

For beginners, there are two very important indicators that must be paid attention to when skiing, and don’t exceed the warning line, otherwise it is equivalent to stepping into a dangerous door with one foot!

Image source: pixabay

"Busy skiing, busy wrestling, busy being happy!"

"Keep loving going to mountains and seas, no skiing and no winter!"

See you here:

Even the friends circle ski copy is ready for you.

Take it away. No thanks!

(Red Star News)

Reporting/feedback

Mrs. Han Xu, former ambassador to the United States: Sino-US friendship lasts forever.


  A recent photo of Ms. Ge Qiyun. Ms. Ge Qiyun, born in 1926, graduated from the Foreign Languages Department of Fudan University in Shanghai. He joined the Ministry of Foreign Affairs in 1950 and worked in the International Department of the Ministry of Foreign Affairs, the liaison office in the United States and the embassy in the United States. (Xinhuanet Feng Yanqiang photo taken on December 31, 2008)


  Xinhuanet, Beijing, December 31st (Xu Qian, Feng Yanqiang) "George H.W. Bush was elected president of the United States in November 1988. As in the past three years, he still came to the China Embassy in the United States for Christmas in December, and we invited them to eat roast duck. They are coming for roast duck. They especially like Beijing roast duck and Zhajiang Noodles in old Beijing. " Ge Qiyun, wife of Han Xu, former China ambassador to the United States, said with a smile when talking about former US President George W. Bush.


  On the occasion of the 30th anniversary of the establishment of diplomatic relations between China and the United States, Xinhuanet interviewed Ms. Ge Qiyun. Ge Qiyun, who is in her seventies, is energetic and amiable. From her, you can feel the atmosphere and easygoing of the older generation of diplomats in China. As a witness in the process of establishing diplomatic relations and development between China and the United States, Ge Qiyun told reporters about the interesting diplomatic past between China and the United States.


  Barbecue club


  "I think the American people are very easy to get along with. The American people are very lovely and enthusiastic. They are more active in thinking, as can be seen from their usual clothes, and they are more casual. Americans are very humorous, and high-level people will joke, which left a particularly deep impression on me. " When talking about his impression of Americans, Ge Qiyun showed his affection for the American people without reservation.


  Ge Qiyun excitedly talked about his interesting experience in the "barbecue club"-American Journalists Association. The so-called "barbecue club" is not a place to eat barbecue, but a place for American journalists to meet, where they "barbecue" American political elites, find fault with them and make a fool of themselves.



  On the evening of February 9, 1988, President Reagan and his wife held a reception for the diplomatic envoys of various countries in the United States. The picture shows the Reagan couple taking a photo with China’s Ambassador Han Xu and his wife. President Reagan wrote an inscription on the photo: "Best wishes to His Excellency Ambassador Han Xu of People’s Republic of China (PRC) and his wife, Ronald Reagan."


  Ge Qiyun still remembers the anecdote of her first meeting in the "Barbecue Club". At that time, the object of "barbecue" was Reagan, then president. After Reagan arrived, the reporters below made things difficult for him. "Do you remember this, Madam President?" Reagan replied, "I don’t remember. I forgot all about it." Everyone burst into laughter. They are either malicious or just joking. Because Reagan became president in his 70 s, his memory declined. When people ask him any questions, he often answers, "I forgot."


  Another time I played a joke on Barbara, the wife of George H.W. Bush. Barbara has silver hair and never dyes her hair. She shows her true colors. Journalists like to make fun of her and persuade her to dye her hair and look younger, but Barbara, who has a strong personality, is dismissive. However, on one occasion, Barbara intentionally wore a black fake headgear to attend a party of the "barbecue club", but it was quickly discovered by reporters, and the audience burst into laughter and gave warm applause.


  George H.W. Bush spent Christmas at the China Embassy four times.


  Before the interview, the reporter heard that Han and Xu had a deep friendship with the Bush couple. Korea and Syria worked in the United States for 10 years before and after, but the friendship with President Bush began in 1974, when Bush was the director of the US Liaison Office in China.


  When he was the director of the liaison office in Beijing, George H.W. Bush used to cycle around the streets in order to get to know more about the people of China. This practice was extremely rare among foreign ambassadors to China at that time, and it became an interesting story for a while.



  On December 23rd, 1988, China’s ambassador to the United States, Mr. and Mrs. Han Xu, hosted a Christmas dinner for newly elected US President George Bush and his wife Barbara. This photo was taken on December 23rd, but after President Bush signed an inscription on August 14th, 1989, he asked General scowcroft, the US National Security Assistant who was about to visit China, to give it to Han Xu when he visited China. Bush wrote an inscription on the photo: "Pay tribute and friendship to Han Xu and Ge Qiyun-well done, Mr. Ambassador! George Bush, August 14, 1989 "


  Ge Qiyun also talked about the fact that Mr. and Mrs. Bush went to the China Embassy in the United States for Christmas. "Americans like to eat turkey at Christmas, which means the same thing as our Chinese New Year package in jiaozi. But when we invited them, we invited them to eat roast duck. In Beijing’s roast duck restaurant, it is said that ducks are roasted with jujube wood, but at that time, the embassy didn’t have that condition, only an electric stove. They came for ducks and especially liked to eat roast duck. When they left, we didn’t send any heavy gifts, just green onions, sweet noodle sauce and Zhenjiang vinegar. "


  In 1988, George H.W. Bush was elected President of the United States. Ge Qiyun said: "On Christmas Day in December, George H.W. Bush led the whole family, including the current President George W. Bush and his wife, to the China Embassy in the United States for Christmas. At that time, we had a colleague here who was very talented. He wrote a poem for the Bush Sr. and his wife, accompanied by an American tune, and asked someone to sing it in Bel Canto, which moved Mrs. Bush Barbara. "


  When the Bush Sr. and his family came to China’s embassy in the United States for Christmas, Ge Qiyun said, "They are still treated to the same things and eat roast duck. Bush senior is very low-key and unassuming, giving people the feeling that he is close. The Bush family has played a great role in promoting Sino-US relations. "



  Ge Qiyun presented her personal calligraphy work "Dragon Eagle" to Mrs. Bush Barbara at the China Embassy in the United States, and wrote an inscription: Sino-US friendship will last forever, and Ms. Barbara bush will survive.


  "George H.W. Bush and his wife are very traditional. Some values and family values are very similar to ours. They are all traditional." Talking about George H.W. Bush, Ge Qiyun still remembers it vividly, and his face is full of nostalgia.


  From 1985 to 1989, when Han Xu was the ambassador to the United States, the Bush Sr. and his wife spent Christmas with Han Xu at the China Embassy in the United States for four years in a row. For the last time, Bush Sr. led the whole family, including the current President George W. Bush, to spend Christmas at the China Embassy in the United States, which was unique among previous American presidents.


  Ge Qiyun has been away from the United States for many years, and Han Xu has been dead for more than ten years, but American friends such as President Bush Sr. still keep in touch with Ge Qiyun. Their relationship proves a famous song "Friendship lasts forever".


  "2009 is the 30th anniversary of Sino-US relations, which is of great significance. My feeling is that it is hard-won. Han Xu worked there for 10 years, and after he came back, he was in charge of the work of the United States for 6 years, so he had a lot of experience in the work of the United States. The relationship between China and the United States has experienced many twists and turns, but it will definitely get better and better. This is not based on human will, "Ge Qiyun said.

Editor: Li Erqing

International Football League Cup Comprehensive: Arsenal and Manchester United missed the quarter-finals.

Xinhua News Agency, London, November 1st (Reporter Zhang Wei) Arsenal and Manchester United both lost to opponents from the same Premier League on the 1st, and missed the quarterfinals of the English League Cup.

Arsenal played against West Ham United in London on the same day, and fell behind in the first half because of White’s careless own goal. "Arsenal" coach arteta bluntly said after the game that the ball directly influenced the development direction of the game. Since then, Arsenal, which has an absolute advantage in possession of the ball, has never been able to make a breakthrough. On the contrary, Kaddos added another point five minutes after the West Ham United Easy Side, extending the lead to 2-0. In the 60th minute, Bowen hit a long-range shot outside the penalty area. It wasn’t until the final stoppage time that Arsenal were pulled back by substitute Odegard, and the score was fixed at 1-3.

On November 1st, Arsenal coach Arteta looked depressed after the game. Xinhua News Agency/Reuters

Manchester United, who just suffered a home defeat in the Manchester derby last weekend, continued to sink at Old Trafford. Against Newcastle United, they conceded two goals in a row in the first half. In the 60th minute, Willock got rid of the defense with the ball in the frontcourt and hit the door to help the Magpie achieve a 3-0 victory.

Newcastle, who lost to the "Red Devils" in the Carling Cup final last season, took revenge, and their quarter-final opponent will be Chelsea who beat Blackburn 2-0 on the same day.

In addition, Liverpool beat Bournemouth 2-1 with goals from Gakpo and Nunez, and the quarterfinals will face West Ham United.

Beauty circles a new rule, and the whole network is popular just to divide "bone appearance" or "skin appearance"?


Recently, there are new popular words in the beauty circle. Have you learned "skin makeup" and "skin makeup"?



todayRepresentative of the avatar class of beauty editing, let’s talk about it. Do you need to distinguish between skin and bone in makeup?



It is said that beauty lies in the skin, and in the matter of being able to resist aging and looking good, the beauty of the bones has more advantages than the beauty of the skin. For example, Ma Yili and Ni Ni are typical "beauty of the bones", and the beauty of the whole is greater than the beauty of the details.


The facial makeup mentioned on the Internet is also based on the facial features, focusing on enlarging the outline and lines of the face, while the facial makeup sense is subtraction, using highlights and repairing capacity to highlight the three-dimensional sense and fluency of a large area of the face. Pay attention to the beauty of the atmosphere, the overall exquisite and advanced, and the local colors are simpler.

For example, NiNi’s sense of makeup is more "bone makeup", and her facial color is very light, and her overall facial contour is prominent. At a glance, she can see the three-dimensional T-zone and smooth jaw line in her face, and she is comfortable and generous with her hairstyle and clothing.



Liu Wen’s light make-up also belongs to the rule of "make-up based on bones", while Liu Wen’s bones are very three-dimensional, which is reinforced by makeup. The light and shade are distinct, and the eyebrows with a three-dimensional shape stand the proportion of the five senses, and the eye makeup and lip makeup are light and visible to the naked eye.


Elaine Zhong also took care of "facial makeup". The whole atmosphere was beautiful, and the facial makeup was not very thick and heavy, but the features of her face were magnified one by one.
Speaking of "facial makeup" here, I have to mention Mao Geping’s magical "head-changing technique". He pays great attention to the sense of facial contour, uses makeup to adjust the proportion of facial features, and uses shadows to shape the three-dimensional sense of the face and even change the direction of facial bones.

This kind of makeup technique can turn 30+ Liu Xiaoqing into an 18-year-old girl, but this kind of makeup feeling is more suitable for shaping film and television characters, which is not everyday and depends on the lighting of TV series.

In daily life, people with excellent physiognomy are more suitable for physiognomy make-up. It is precisely because their overall facial skin is very thin, lines are strengthened and details are weakened, which can maximize her facial features, and generally, her physiognomy is more mature and attractive, so a clean and concise makeup can better multiply her temperament and sense of high class, and firmly hold the overall atmosphere beauty.
The concept of "skin makeup" is contrary to skin makeup, which highlights the details of the five senses, focusing on eye makeup, lip makeup and blush. The overall facial color is presented in a more rounded way, which can make facial lines softer and smoother, and make the whole look younger and more lovely.

Kiku’s makeup is definitely the best example. She uses long eyelashes, long eyeliner and layered eye shadow to create doll-like big eyes. At present, her blush is decorated in circles, her lips are as full and plump as possible, and the front is very delicate. This kind of makeup is more intense and closer to the aesthetic feeling of "comic face".




Nana Ou-yang’s "pure desire for makeup" is also called "skin-deep makeup", because Navi itself is a very young appearance, with big eyes and a fleshy nose. This kind of facial features is not aggressive and softer. Therefore, in makeup, she didn’t deliberately emphasize the three-dimensional sense, which would not be suitable for herself, and she was more suitable for showing the exquisite beauty of the five senses.




Zhao Lusi is also a "skin-deep beauty" with full facial fat. Her makeup is not strong in color, but her makeup highlights the dullness of her five senses, perfectly showing her own advantages, and her eyes are particularly beautiful when she smiles.
It is true that "skin makeup" and "skin makeup" have completely different emphases, but in fact, this distinction is more like a summary of makeup with different looks, because by carefully analyzing the makeup of each star, they actually don’t find a standard makeup model, but more of a makeup rule that suits them and magnifies their advantages. If the petrography is more advantageous, then it will highlight the sense of outline and three-dimensional sense. If you look younger and are more suitable for strengthening the five senses, you should go to the exquisite beauty of the five senses.



In the final analysis, no matter temperament, face value or makeup, there should be no standards, let alone be defined as standards. If you blindly pursue standards, you will easily fall into the trap of appearance anxiety and body anxiety, but you will lose your recognition and confidence.


So, find your own characteristics, enlarge your own characteristics, show your best side and recognize yourself. Whether it is "skin makeup" or "skin makeup", we can’t be limited. The sense of outline and exquisite facial features can also be completely combined. Any makeup rule serves your appearance. The two are not antagonistic and separated, but complement each other.




Qiu Tian’s sense of high-class is natural, with exquisite facial features and three-dimensional bones. Therefore, in makeup, the facial contour is given priority, and the eyebrows are exquisite enough to look good without too much modification. A touch of red lips can enhance the aura of the whole makeup. Paying attention to less makeup is more, which is also the essence of high-grade makeup.


YCY’s face is small and three-dimensional, and her skin looks perfect. At the same time, she is also full of youthfulness and vitality. She is still very young, and she is also more suitable for this kind of girlish way of opening. Therefore, in her makeup, she combines "skin makeup" with "skin makeup", making a little repair, and more highlights are on her facial features.


Elaine Zhong’s face is really suitable for all ways of opening. The light makeup is fresh and refined, and the heavy makeup is bright and pretty. This party red is very suitable for parties, New Year’s parties, etc., and the whole party is amazing. Choosing makeup also depends on matching different clothes and going to different occasions.


Any fashion is temporary, so you don’t have to worry about all kinds of makeup rules that are popular all over the network. Can you learn that any beautiful opening method should be suitable for you, refuse to be anxious about your face value, and being yourself is the most beautiful!

Source: weibo, gif source network

Quanchan is no longer modest! Frankly speaking, now that I have overcome the 207C movement, I will jump well in the World Cup.

Since the end of the World Swimming Championships in Budapest in 2022, China’s national diving team, which has won a great victory, has never slackened, and still devoted itself to intense training. In three months, the whole team, from coaches to players, are training hard, and they will also take part in the diving world cup in Berlin, Germany on the 20th of this month.

At present, the diving team of China has announced its participation in the 2022 Diving World Cup. In the most attractive women’s 10m platform single and double events, Quan Hongchan and Chen Yuxi will still join hands in the battle. These two men have become absolute kings of this event, and they won four gold medals in Tokyo Olympic Games and World Championships. In the more concerned solo events, this pair of partners on the field and good sisters in life each won once. Quan Hongchan won the Olympic gold medal, while Chen Yuxi won the world championship.

Some netizens said that whether Quanhongchan can win the World Cup single event depends on her performance in 207C. In fact, Quanhongchan won the world record in Tokyo Olympic Games because of her outstanding performance in 207C. At the World Championships, she lost to Chen Yuxi because she failed to play her due level in 207C. Therefore, 207C has become the most critical hurdle for all-red Chan’s achievement. If she can overcome this action, she will raise herself to a new height.

Quan Chan knows this well, so in the past few months, under the training of Chen Ruolin, the coach in charge, she strictly controlled her weight, and on the other hand, she practiced hard in a very targeted way. Now, Quan Hongchan has made great progress in the 207C movement. Even she has always been modest and cautious, and she says she has become more stable now. She is looking forward to showing you her training results in the World Cup. We are also very much looking forward to seeing her wonderful performance in the World Cup.

10 o’clock in the middle of the night! Foreign media broke the controversy. Neymar was carnivated all night after serious injuries, and fans criticized it!

In the 15th round of the French Lixion, Paris, who fought away, pulled three goals in a row first, and finally defeated Saint Etien with 3-1, scored 3 points. But after the game, many fans of Paris are not happy, because the superstar Neymar in their team is seriously injured, and he will be absent from 6-8 weeks. Neymar’s curtain performance in 2021. When everyone was still regretting Neymar, the Spanish "World Sports News" recently broke out a controversial news, and the wind direction of the fans has gradually changed from blessings to criticism!

At 10 o’clock in the middle of the night on November 29th, Beijing time, Spain’s well -known media "Daily Sports News" broke the news that Neymar was immediately treated with a brief treatment after being injured and leaving the scene. Participants listened to music, smoking smoke, and playing poker together. They kept carnival until 6 o’clock in the morning. And singer JOTTAPE also posted a photo of the two on social media early in the morning, which has also become the best evidence of the matter!

After seeing this news, many of the fans who were still worried about Neymar turned their faces directly and began to severely criticize the Brazilian foot on the Internet. Some fans left a message: "I was very distressed by Neymar. Now seeing this news, I can only say that it deserves it. Perhaps he wants to participate in the party more than the stadium." And the fans said: "After all, the fans said:" After all, the fans said: "After all It is a Brazilian, you can understand. The examples of Xiaoluo and Ade are all in front. "However, some fans made suggestions for Neymar:" I hope he will learn more from the elder brother Alveis and extend as much as possible as possible. In his career, if he retire early, it is a huge loss for Brazil and fans! "

In fact, there has been no interruption on the lace news of Neymar’s field. He loves to visit the nightclub and likes to open the party. It is almost well known in the Paris team. His swaying behavior has also recruited a lot of doubts, but Neymar disagreed with this. He had publicly recovered the reporter at the press conference: "Why can’t I go to the nightclub? You will definitely live like me like this. I will go to the nightclub in the future. I think this is not a problem! "

In the season, Neymar played 14 games for the Paris team, contributed 3 goals and 3 assists, creating a new low since landing in Ligue 1. This "third person in the world" that was once inferior to Mero, if he could not focus all of his attention on football, then his career would be missed with the Golden Globe.