With a market scale of over 100 billion yuan, how much money does the women’s entertainment group attract?

  Since its launch, Youth with You 2 and Creation Camp 2020 have searched the list of topics in a hot search mode-this year’s entertainment keywords must have a seat for the "women’s group".

  Two years ago, in the summer, "Creation 101" set a high-light moment in the draft of the women’s entertainment group with over 50 million people watching the live broadcast of the final selection. Rocket Girls 101, which was voted by fans with time, emotion and real money, will be dissolved as scheduled in June this year, and the first draft women’s team will soon become history.

  In the third year of the women’s team draft for internal entertainment, this year’s women’s team draft has struck again with unprecedented momentum compared with the men’s team that has been continuously launched. Why is the women’s group so concerned? What changes have been made in the women’s team draft? How big is the market for inner entertainment women’s groups? What do the audience like to watch when they watch the women’s team draft?

  01

  Why do we all define the new women’s group?

  Compared with 2019, this year’s women’s team can be described as an attack by the whole army. The head platforms, Iqiyi, Tencent Video and Mango TV, have launched heavy productions to define the "new women’s group" of internal entertainment. Behind the high heat, how attractive is the women’s team market?

  From the data point of view, when Creation 101 ended, the total broadcast volume was 4.86 billion, and the reading volume of the topic of the same name in Weibo was 10.45 billion; As of May 29th, 13.78 billion people have read the topic of the same name in Youth with You 2. The topic reading volume of Creation Camp 2020, which has only been broadcast for four weeks, has also exceeded 14.33 billion, with a cumulative broadcast volume of 3.043 billion. This year’s women’s team draft market is still hot.

  As early as the "Creation 101" period, the scale of China’s idol economy market has reached nearly 100 billion, of which the core music market (including physical records, digital music, concerts, etc.) and derivative markets (movies, variety shows, advertisements, etc.) each contributed about half. According to the prediction of Yien database, the market size of China’s idol economy will exceed 100 billion yuan in 2020.

  Yi En’s Iterative Research Report on Chinese Idol Industry

  According to the Southern Metropolis Daily, on the day of the final of Creation 101, the total amount of money raised by the top 11 players and fans was about 41.25 million yuan. In order to send Meng Mei Qi’s C debut, fans publicly raised a conservative amount of more than 12 million yuan; In the "Idol Trainee" broadcast three months before it, KUN fans who made their debut on the C-fault publicly raised about 2 million yuan-the krypton gold and idolize ability of women’s group fans far exceeded the market expectation.

  So, how do you make a multi-dimensional profit as a women’s group? Who benefits from it?

  ▌ Hundreds of millions of investment, the golden signboard of the video platform

  For the sponsor of the women’s team draft, the cost of building such an S+ (super key project) variety show on the broadcasting platform is several hundred million yuan, and there are hundreds of people working on the spot alone. With such a high investment in manpower and material resources, the feedback is also proportional.

  ● Advertising sponsorship is an important source of income for talent shows.

  In addition to the high exposure of the general title, other big sponsors can also get huge traffic by launching lists and fans voting to decide the right to broadcast. The increasing attention of the program and the multi-scene implantation make Creation 101 a must-have traffic pool in the eyes of advertisers. According to relevant sources, the revenue of Creation 101 in advertising alone has reached 400-500 million yuan (the total investment of the program is about 600 million yuan).

  This year’s women’s team draft is still strong in attracting gold. The general title of "Youth has You 2" is Mengniu real fruit, flowers and fruits, light milk; In addition, there are more than 20 famous brands such as Black Toothpaste, Sophie Pocket Magic Series, Kiehl’s, Chimelong Resort, NIKE, Armani Makeup, QQ Music, etc., and they have invested heavily in the cooperation of various title. The total title of "Creation Camp 2020" is Mengniu (Chun Zhen Xiao Man Yao), and other sponsors include well-known brands such as Colgate, JD.COM, ABC Sanitary napkins, Mystery, Puma, Manifen, Tencent Microvision, QQ Music, Glory, Lancome, McDonald’s, L ‘Oré al Paris and Estee Lauder.

  ● The greater significance of the participation of the whole people in the group draft for the platform lies in "promoting vitality and bringing forth new ideas"

  In two or three months, the broadcast volume of optical programs can reach several billion, which does not include some derivative information, which strongly drives the DAU and MAU of video platforms. Fans must go through the official designated voting channel to help their pick members.

  "Creation 101" sets the differentiation rules that members like 121 times a day and ordinary users like 11 times a day. Under the fans’ crazy pk, the program directly completed the new KPI ahead of schedule. There are not a few users of "Tencent video members have been charged for 20xx years".

  In the previous votes of iQiyi’s "Youth has You 2", each account can help 9 members, and VIP members have one more chance. After the competition has entered a white-hot stage, the rules will be changed to only help one member per account, and members will have one more chance. If you use the iQiyi Bubble App, you will have one more chance. This means that the audience needs to change from "goodwill" to "loyalty" to the players. The adjustment of voting method can better show the number of "strong sticky" fan groups of each trainee.

  "Qing 2" Iqiyi’s fourth round of assistance rules

  Based on the program form of reality show, the video platform will also launch the content of member exclusive edition. High-quality member-specific tidbits and derivative variety shows enable fans to understand idols in all directions, and enhance their stickiness and willingness to pay for them.

  The viewing schedule includes feature films and members’ exclusive parts.

  Using online voting to pull DAU and MAU, and using membership difference rules to guide ordinary users to convert to VIP and drain to sub-App, the effect is remarkable. Last year, the income of iQiyi members reached 14.44 billion yuan, surpassing advertising income for the first time and becoming an important income sector. The video website launched the national draft variety show, which brought N benefits to the platform, including the ability of idol groups to continue to drain after forming a group. This is an important reason why Tencent Video and Iqiyi are still willing to launch the draft in 2020.

  ▌ Multiple channels of realizing women’s groups

  Idol group draft is different from some traditional variety shows selected by professional judges in the past, and the number of votes of fans directly determines whether the players can debut. In the era of idol economy, the number of fans is the most intuitive expression of popularity and an important assessment dimension of business value.

  In the current Chinese idol market, the channels for realizing women’s groups can basically be divided into two parts: B-end and C-end. Among them, B-end (mainly film and television variety shows, commercial endorsements, etc.) still belongs to an important source of realization in China; The growth potential of the C-end (mainly fan consumption) is the weight for the Chinese idol market to break through in the competition.

  Low 101 mode out of the group, will be the realization of B and C combined.

  This can be seen from the distribution of resources after the debut of Rocket Girl. Members who are more popular in the team and have stronger fans’ ability to win gold can get single-person movies and endorsements. For example, Meng Mei Qi starred in the cinema film "Zhu Xian", and the box office exceeded 400 million yuan; She also became a "brand friend" of TOM FORD. Xuan Yi starred in the TV series "Douluo Continent", and endorsed the Snow Show series. YCY has been invited for variety shows, and got the title of AHC’s "global spokesperson" in business. Sunnee became the lip makeup spokesperson of Odin Jr.

  In group concerts and album sales, the personal list link of Rocket Girl will be opened, allowing fans to compete for purchasing power and give full play to the realization potential of C-side.

  Rocket Girls 101 concert scene map, each fan selects seats according to the target of support, and the colors of the support lights are also different. Source: @ Rocket Girls 101 Guanbo

  Brokerage company

  ●B2B mode and B2C mode

  For the traditional women’s group brokers, the potential economic benefits are distributed in the following aspects:

  Under the B2B model, the idols created can receive business activities, endorse and sing theme songs, and these announcements are the most important source of income for most companies. The popular members of the head have the opportunity to participate in film and television and variety projects to drain the group.

  Under the B2C model, the sources of economic benefits are more abundant. The first is to launch albums and singles, the quantity and quality of which are also the indicators to judge the operation of a women’s group; The second is the fan meeting, which meets the interactive needs of fans and idols. Third, concerts are also one of the major sources of income, but there are extremely high requirements for the popularity and strength of women’s groups; Fourth, the sales of magazines/reports around idols and related to idols can also arouse fans’ strong willingness to pay; Fifth, it is also the attempt direction of women’s group brokerage companies to build and operate a fan community through App.

  Debut is the primary goal of the idol training company, which proves that there must be something extraordinary in the chain of exploring and building idols, which is conducive to the rapid promotion of the company’s popularity.

  And all kinds of traditional film and television, online celebrity brokerage and other companies also send players to participate in the competition, but they don’t really care about whether they debut or not; It is the key to promote the all-round exposure of artists by taking advantage of the flow of programs.

  ● The domestic entertainment idol market set off a "Hundred Regiments War"

  In recent years, the idol culture of Japan and South Korea gradually invaded, which made some domestic companies see the prospect of idol groups and began to lay out the idol industry. The earlier and well-known one was SNH48. In 2012, Siba Culture launched SNH48, a large-scale female idol group. SNH48 cooperated with Japan AKB48 in copyright in the early days, and later became a domestic women’s group with pure domestic operation due to the needs of local development. Compared with the Japanese model, SNH48 has many local innovations. For example, some original songs that meet the taste of the China market will be selected, and theaters will be selected in first-and second-tier cities to collectively manage artists (Japanese adopt part-time idol system).

  From 2014 to 2018, the star-building companies of Jingwei Company Awakening Oriental, WR/OC and other idol tracks were established one after another, and began to make star reserves.

  In 2018, "Idol Trainee" and "Creation 101" announced the arrival of the "Idol First Year" of internal entertainment. After the end of Creation 101, Rocket Girls 101, voted by fans one vote one vote, gained a top position in the women’s entertainment group market, and the theme song Calorie, which was sung for the film The Richest Man in Xihong City, was even more popular all over the country. Based on this, in the post-101 era, more companies participated in the cultivation of idol groups, and the idol economy grew wildly.

  Idol groups emerge one after another every year. According to conservative estimates, there are at least 200 women’s groups with official group names from 2016 to now.

  02

  In the third year of the women’s team draft,

  What changes have been made?

  Program form

  ● The essence is still reality show+talent competition.

  Born out of South Korea’s "Produce101", the content of the national women’s team draft can be summarized as "reality show+talent competition".

  Compared with the exploration of idol group draft in the domestic market the year before last, the environment of this year’s women’s group draft has changed, and the competition among platforms, players and brokerage companies has been escalating from the front to the back.

  The main visual posters of "Youth with You 2" and "Creation Camp 2020", the source program official blog.

  ● "Youth has you 2" is more inclined to the original Korean model, and the circle is measured by topic discussion.

  Judging from the form of the program, the first release of "Youth with You 2" is still close to the original Korean version, allowing trainees to form teams according to companies, take turns to show them, and be graded by instructors, and then show the strength and growth of trainees to fans through continuous practice and performance. As a "youth producer", fans helped 109 contestants by voting, and the nine girls with the highest number of votes finally made their debut in a group.

  Although the form of the draft has not changed much, iQiyi has made great efforts in marketing. Even people who haven’t seen the first episode of the program have brushed "yellow long skirts, fluffy hair …" in Weibo or friends circle.

  Rap clip of brainwashing in "Youth has You 2"

  ● "Creation Camp 2020" greatly changed the competition system, trying to break through from strength.

  The premiere of "Creation Camp 2020" directly changed the previously successful program form, not only cutting the debut of the previous 11 people directly to 7 people, but also canceling the grading system from Class A to Class F.

  In the first program, without members’ self-introduction, the coaching team directly asked 101 girls "Who thinks he is the strongest vocal/dance player among these 101 people" and asked them to fight each other to select 7 debutants.

  If "Creation 101" is a breakthrough of "from scratch" in the internal entertainment women’s group draft, the goal of Tencent Video this year is obvious-not only to be a women’s group, but also to "be excellent from scratch". Reduce the topic marketing of players and increase the display of players’ strength.

  Multi-player

  ● More atypical female team players appear.

  During the period of 101, Naomi, a kicker with European and American style, said: "Some people say that I am not suitable for being a women’s team, but what is the standard of being a women’s team? I have eaten all the standards and burdens here. What you (the audience) are holding is to redefine the rights of the first women’s group in China. " Naomi, an atypical women’s group, was full of fans. In the middle and late stage of the program, "When will Sister Ju debut if you don’t vote for me?" almost became a national carnival.

  Among the debut members, Yamy and Sunnee also project the public’s rebellious psychology to the stereotype of the women’s group to a certain extent. The members of the women’s team don’t have to be tall, thin and white, and the differentiated aesthetic feeling is just one of the reasons why the women’s team variety can be a big fire.

  Therefore, on this year’s stage, the participation of more atypical women’s team players is also a bright spot. Shangguan, who received an A rating at the initial rating, seems to be far from the image of the women’s team in appearance, but this does not prevent her from revealing her strength on the stage; Yu Zhang and Yvonne Wang, who took the "retro and funny style", also contracted the live jokes because of their intense performances.? ? ? ?

  The first stage performance of "Qing 2", left: Yu Zhang, right: Shangguan loves it.

  Girls with different characteristics are trying to overthrow the rigid aesthetic impression and meet the expectations of different audiences. Girls, it’s more than one thing. What kind of girls can be women’s groups? The standard should be decided by the strength and the audience.

  Participating companies

  ● A large number of new companies have joined this track.

  Comparing the companies behind the contestants of this year’s two programs with two years ago, some people are out of the track, while others are busy entering.

  During the "Creation 101" period, a total of 42 artists from brokerage companies participated in the competition. By this year, there are 48 companies participating in Creation Camp 2020, and 46 companies participating in Youth with You 2. More than half of them have not participated in the women’s group variety show, and some international companies have participated in the competition. For example, Yaoxing Culture (YG China Branch) was registered on January 17th this year.

  ● The idol artist division of the film and television company has some players with good attention.

  In addition, the film and television brokerage company also actively laid out the idol branch business under the wind, and exported some players with good attention.

  For example, Jiaxing Media (Yang Mi’s company) established a wholly-owned subsidiary Jiaxing Xinyue after the "Creation 101" competition. This time, a total of 10 artists were sent to two programs, and several trainees won a lot of attention after the smooth start of "Creation Camp 2020". Huace Film and Television delivered a player to each of the two platforms, and Esther Yu successfully debuted in "Youth has You 2"; Xiaotang Zhao and Snow Kong from Taiyang Chuanhe (company of Angelababy and Papi) have also formed a group.

  ● Live broadcast, online celebrity Company also tried to share a piece of the traffic in the women’s team draft.

  In front of the "attractive cake", the live broadcast and online celebrity companies also entered the market one after another, trying to share a piece of the flow of the women’s team draft. For example, online celebrity, Hana Lin and Luna Qin, who have tens of millions of Weibo fans, also participated in the women’s team draft through online celebrity Company.

  03

  The audience watched the women’s team draft,

  What do you like to see?

  ▌ What does the audience like to watch?

  What do the audience like to watch when they watch the girls’ group draft? We interviewed some "show powder":

  "I feel that this year’s two programs are much more mature than before, and there are many bright players. The battle between them is very attractive."

  "I only like to watch the reality show, and it’s cool to watch plmm tear each other."

  "The competition system of Creation Camp 2020 is cruel and beautiful."

  "I really like the delicate feelings between girls, saying that I don’t really want to chase them, but I cried in several periods."

  "Going to the tutor, the result was shocked by the strength of some players."

  "I used to chase the Korean group, but now I find that there are many excellent love beans in the entertainment, and idolize will be more convenient."

  ……

  The women’s team draft is endowed with double attraction because it combines "reality show" and "talent competition". On the one hand, under the cruel elimination system, girls must train hard from morning till night to show their progress and stage charm in order to stay in the rounds of voting. The competitive part can arouse the audience’s sense of participation-interaction-protagonist-dream. On the other hand, the reality show shows the unintentional expression of emotions, expressions and actions of the disciplined players in some links and scenes. It deviates from the track of discipline, which can arouse the audience’s curiosity and voyeurism, and also produce some emotional resonance.

  In the first half, contradictions are highlighted to attract the attention of passers-by, while in the second half, warmth is rendered to consolidate fans, and at the same time, players and fans are constantly urged by rankings, so it is difficult for the women’s team draft under the guidance to "enter the game" without arousing the audience’s true feelings.

  ▌ The additive effect of scripts and clips

  Qiu Yue, the producer of Creation 101, said in an interview with the media that it is actually very difficult to be a women’s group. "Girls look at boys with filters, and there is only one emotion, powder, love, and he is particularly good; Girls look at girls with "knives", but because of this, the program is also easy to form a discussion of various aesthetics and values, causing topics. "

  At that time, the creative team even conducted a social survey-how did the audience rank the demand for male idols and female idols? The conclusion is that the order of male traits is value, ability and personality, while women are personality, ability and value.

  The "Creation 101" program group even exposed the operation process of the screenwriter in front of the media-

  Before the start of the program, the writers should sort out all the information of the contestants-past history, reports, social media, etc., sort out their biographies, and even make a map analysis for everyone from a psychological point of view.

  When shooting, as long as there are contestants, the writers will definitely watch. Because the writers decide the logic, framework and specific content of each program. Whoever has more shots and who has better shots is first checked by this group of people, and finally reviewed by the general director, producer and broadcaster.

  Every night, the writers of the show will pull the girls to interview. Because the writers need to bury the thread-in the program, each player has his own narrative, his own story line and his own personal design. The contestants have to tell their stories so that the writers can help them write them into the program. The story line determines the number of shots in the program.

  Wu Changchang, the chief screenwriter consultant of Creation 101, is also an associate professor in the journalism department of School of Communication, East China Normal University. It is not difficult to imagine that the screenwriter+communication team will naturally create a personal design and hot search explosion point. After "Creation 101", Wu Changchang first set up the required course of variety screenplay in colleges and universities.

  Generally speaking, there are several common script settings in variety shows:

  1. "Big Devil" setting-This kind of player’s strength and popularity are unstoppable, and fans are particularly fond of him under Mu Qiang’s psychology, and the possibility of debut is great;

  2. "Sacrifice to Heaven" script-generally, this kind of player hates the existence of the program group, and by magnifying some details, it causes people to diss; her;

  3. "Goose Selection/Peach Selection" Settings-such players often get more shots and attention, causing everyone to guess whether they are the target of the program group;

  4. "Beautiful Waste" Settings-This kind of player has high face value but weak strength, and both red powder and black powder occupy a large number, which is also easy to market.

  In addition,Group CP is also the usual means of powder absorption in the program.When Youth Has You 2 was first broadcast, Xiaotang Zhao’s attention was not high. However, her poor personality with Esther Yu’s "Cold vs Chatty" made their funny and loving interaction the hottest editing material at the initial stage. After the broadcast of the two programs, a large number of "Dayu Haitang" CP powder has been produced, calling for a vote to send the two to debut together. Therefore, Xiaotang Zhao’s ranking rose from the original 61st to the debut position.? ?

  Esther Yu and Xiaotang Zhao, who are concerned by editing because of their interaction and love.

  I know there is a script, but I don’t know how it will go. It is under all kinds of suspicions that the drama of the women’s team draft is unparalleled.

  ▌ the power of krypton gold

  Why are fans willing to constantly spend money to create idols? Their psychology can be mainly divided into the following categories:

  fromFeminine perspectiveOn the whole, the idols they support must have qualities that she recognizes and envies. Driven by the idea of "wanting to be her", they regard idols as their goal and psychological sustenance, and move their career and life closer to idols. It is not so much krypton that creates an idol, as it is to create a self projected onto the idol.

  fromMale-biased perspectiveFrom the point of view, chasing girls is based on the psychology of "wanting to have her". Just as men love beans and always have countless girlfriends, male fans tend to pick some idols that meet their own aesthetic and mate selection standards when chasing female groups.

  There is also a large part of the fan chasing women’s groups that are entirely out ofThe mentality of "cultivating the department". Aidou is not necessarily a strong business, nor is it necessarily outstanding in value, but if it can touch them a little, they will be willing to pay more attention and emotion to this idol. In the process of this investment, fans’ feelings for idols have gradually become stronger, and fans’ stickiness has become stronger and stronger. Inspired by highly concentrated goals, idol interests often transcend personal interests. This is similar to the "Nugget" mentality-among hundreds of trainees, they pick out dark horses with their own eyes, and constantly call on others to pay attention and vote. If they can help them make their debut, they will not only have a sense of accomplishment, but also prove that they have excellent judgment.

  One of the important reasons why people still talk about Creation 101 today is that it refreshed the public’s impression of the women’s group. According to the Baidu index, in the portraits of the audience, women actually pay much more attention to the women’s team talent show than men.

  Source: Baidu Index

  Compared with the traditional stars that are exquisitely packaged, idols seem to be an "imperfect but always chasing for better" existence. Fans participate in the shaping of idols, and every success, frustration and progress of idols affect fans’ emotions.

  At present, there is still a blue ocean in the women’s group market, but the cultivation of women’s groups is a road that needs patience. Patience here refers not only to the market and brokerage companies, but also to every member of the women’s group, parents, fans and so on. Only by planning the layout in the long run and not just focusing on the present can we avoid the "short-lived" ending.

  References:

  1). Iterative Research Report on China Idol Industry in 2018, Yien Consulting.

  2) Special Study on Entertainment Fan Economy: Myth and Reality of "Traffic Stars", Guojin Securities.

  3) "2018 Caizhi Dialogue: The Year of the Rise of Chinese Idol Industry"

  4). Why are you still crying after three years in the women’s team draft? Author/Zhang Xiaohui, BY southern window (ID: South Reviews)

  5). "Who can decide my fate: a copy.<创造101>Observation sample "author/Luo Ting, BY character (ID: enwumag 1980)

  6).《<创3>Broadcast: the first stage was changed to a solo show, and the debut was changed to 7 people, and 70% of the company entered the game for the first time. BY Entertainment Capital (ID: yulezibenlun)

  7). "20+gold owners rush to the beach.<青你2>Traffic, women’s groups become brand new darling? BY marketing entertainment sauce (ID: marketingyuzijiang)

  8). "A nine-person group is not as good as half of KUN. Why are talent shows still clinging to" forming a group "? "BY star number BRIGHT DATA

  Sauce (id: brightdata)

  9). "From SNH48 to 1931, a detailed analysis of the survival of 16 women’s groups" BY Fan Linlin, by Sansheng (ID: tosansheng)

  10). Wang Juhuo, why?<创造101>The women’s group still can’t catch fire? Author/Zhu Taowei, BY Titanium Media (ID: taimeiti)

  11).《<青你2>VS<创3>: "A Competition between Grassroots Straight Men and Middle-class Straight Women" Author/Liu Chuchu, BY GQ Report (ID: GQReport)

  12). Author of "From" Qing "to" Chuang ",Talk about 101 Series Draft Screenplay"/Cann Chen, BY surging (ID: wenyi pinglun)

  Source: Jingwei Venture Capital

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Crystal basks in the beauty of "stepping in the spring" and is full of freshness in the sea of flowers.

1905 movie network news Recently, Crystal took a group of selfies full of spring in PO, Weibo. In the photo, Crystal, dressed in a plaid coat, is in the sea of flowers, or smiles directly at the camera, or looks sideways at the sky, and the camera angle is switched at will. My young sister is more beautiful than flowers, full of freshness, and her long legs are very eye-catching.

China Meteorological Bureau: Recently, the weather situation in China is complex and changeable, and the situation of disaster weather prevention is severe

  CCTV News:According to China Meteorological Bureau’s WeChat WeChat official account news, on March 23, after the national morning weather consultation, China Meteorological Bureau held a video conference to further deploy the disaster weather prevention and response work in view of the recent complex weather situation.

  The meeting pointed out that the weather situation in China has been complicated and changeable recently, and the northern region has been hit by strong winds and dust. The southern region has ushered in the strongest precipitation and strong convective weather this year, and the strong convective weather has entered an active period, and the situation of severe weather prevention is grim.

  The meeting put forward three requirements for the next step:

  First, we should be vigilant, clearly understand the complex situation faced by meteorological disaster prevention and mitigation, overcome paralysis, effectively enhance risk awareness and bottom line thinking, and lay a good foundation for the meteorological service work in flood season this year. According to the forecast, there will be another high-impact weather process around the 29th. It is necessary to pay close attention to weather changes, strengthen monitoring, forecasting and early warning services, and promptly remind relevant areas to respond and provide tracking services.

  Second, we must adhere to the "one process, one policy" to meet the requirements. Meteorological departments at all levels should promptly remind the public to do a good job in the protection of sandstorms and strong winds, be highly alert to the strong disaster-causing nature of weather processes such as heavy rain and local strong convection, respond quickly, and coordinate up and down. The national level should strengthen the guidance to the provincial level, and the provincial level should strengthen the guidance to the cities and counties, and actively adopt effective coping strategies and measures.

  Third, we should do a good job in early warning and response to impending disasters, and actively provide effective and useful decision support for the rapid and efficient disposal of party committees and governments at all levels. Especially when encountering severe weather processes such as high-level rainstorm and strong convection, it is necessary to promptly call local government leaders to take preventive measures in time to prevent problems before they occur.

3 high temperature day strikes! Why is Meiyu so "weird" this year?

Hangzhou next door is out of plums today. Is Shanghai this year?

Today is another day of "full heat". At 12 o’clock in the Shanghai Central Meteorological Observatory, a high -temperature yellow warning signal: Affected by the high pressure of the Western Pacific subtropical high pressure, it is expected that the highest temperature in the central urban area, Jiading, Minhang, Qingpu, Songjiang, Pudong, and Baoshan will exceed 35 ° C.

In the case of one, since June 22nd to today, there have been 3 high temperature days in Shanghai. According to the data released by the Shanghai Central Meteorological Observatory, the next week, Shencheng will also be on the edge of a subtropical high pressure. The highest temperature frequently impacts the high temperature line of 35 ° C, which is a week when the heat wave rolled.

Not only that, the good rainfall is going to "let the pigeons"! Dr. Rui Rui, the chief service officer of the Shanghai Meteorological Bureau, said that at present, the rain belt of Jiangnan will be lifted north next week, and the distance between the north is still very high. I am afraid that the rainfall next week will drift away again.

Why is Meiyu so "weird" this year? High temperature+rainy rain, is it the legendary "dry yellow plum"? In fact, in meteorology, there is no saying of "dry Huangmei". Similarly, the nouns such as "plum" and "empty plum". Wu Rui explained that this year’s Meiyu is "atypical Meiyu". Because the Jiangnan rain belt this year is relatively south, Shanghai is on the edge of the rain belt during this time. Over the city, Shencheng came to the control of the subtropical high pressure, and it was sunny and hot.

In the sense of meteorology, there is no "dry Huangmei", only "withered plum" and "empty plum". Wu Rui introduced that "withered plum" refers to the rainy date and the amount of precipitation on the rainy day, and when the rainfall is more than half lower than in previous years, it is called "withered plum"; Few, only a few times.

Hangzhou next door has announced that Mei has been announced today, so when will the "atypical Meiyu" in Shanghai go this year? Is it "dry plum" or "Kongmei" this year? It is also necessary to wait for the subsequent rain belt to judge again.

But it is certain that high temperature will last for a while. According to predictions, the lowest temperature next Monday and two cities will start from 28 ° C, and the maximum temperature will reach 35 ° C.